A big part of your overall marketing strategy will naturally involve your company website. For a lot of the ads that you place on the Internet, through print, radio, or any number of other avenues, there is a good chance that you will be directing your potential customers toward your website for more information.

Naturally, you’ll want your website to answer a lot of the questions that potential customers may have about your business, what it sells, and why they should choose you over a competitor. Another major source of potential traffic is through search engines, so you’ll want to have some SEO efforts in place as well.

In addition to the text posted on your company website, you’ll also want to make sure that any embedded images are also search engine optimized. Just as you would include the ALT and TITLE tags for all your images on a regular blog, the same practice applies to company websites as well. Since search engines can’t “read” an image, you need to tell Google what the image contains by using these ALT and TITLE tags.

Some websites take this knowledge to an excessive level by stuffing way too many keywords into the ALT tags of their images. In effect, they can have a very clean-looking website from a visitor’s point of view, but the quick look at the page source reveals a lot of extra clutter. This may sound like a clever SEO keyword stuffing technique, but most search engines can recognize this as spam or “gaming” the system. As a result, the technique can do more harm than good.

Yes, you should include the ALT and TITLE tags for your images, but don’t overstuff the keywords.