Comments on: Marketing 101: Tracking Offline Campaigns http://blog.bluefur.com/2009/01/08/marketing-101-2/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dr. Cossack http://blog.bluefur.com/2009/01/08/marketing-101-2/comment-page-1/#comment-128273 Dr. Cossack Fri, 09 Jan 2009 02:52:08 +0000 http://blog.bluefur.com/?p=2261#comment-128273 Something similar works for TV ads, too. I clearly remember a few years the advertising campaign of an insurance company, which would play at any time of the day or night. Depending of the hour at which the ad would air, the phone extension provided was different. That's an easy way to know when people saw the ad and noted the phone number! Something similar works for TV ads, too. I clearly remember a few years the advertising campaign of an insurance company, which would play at any time of the day or night. Depending of the hour at which the ad would air, the phone extension provided was different. That’s an easy way to know when people saw the ad and noted the phone number!

]]> By: Ruth Stewart http://blog.bluefur.com/2009/01/08/marketing-101-2/comment-page-1/#comment-128270 Ruth Stewart Thu, 08 Jan 2009 21:06:28 +0000 http://blog.bluefur.com/?p=2261#comment-128270 Well I think that is as good as you are going to get offline. It is pretty much the only way I can think of that you could work it out. If you had slightly different codes for billboards, newspaper ads, and so on, it would start to get a little more specific. However, one would have to think of an incentive for the customer to quote the code, probably a reduction percentage or some sort of freebie. No incentive means even less likelyhood of the customer quoting the code. Best wishes, Ruth Stewart Well I think that is as good as you are going to get offline. It is pretty much the only way I can think of that you could work it out.

If you had slightly different codes for billboards, newspaper ads, and so on, it would start to get a little more specific.

However, one would have to think of an incentive for the customer to quote the code, probably a reduction percentage or some sort of freebie. No incentive means even less likelyhood of the customer quoting the code.

Best wishes,

Ruth Stewart

]]>