Business 101: Finish What You Start

Published on Jan 6, 2009   //  Business Topics
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It’s pretty easy to get excited about a new project. The sheer novelty of it all can really get your juices pumping and you will likely give this new project your all for at least the first little while. You get all excited about what it may be able to do and where it may be able to take you. For example, you may be thinking about adding a company blog to your corporate website and you foresee all sorts of social media and SEO benefits.

However, a common problem that many people encounter is that they start to lose interest in a project shortly after its development is underway. The first few days may be filled with trying to design just the right header image and finding just the right blog template, but after a few days have passed, you may not have this same level of enthusiasm. Even if you do manage to launch the new blog, you not update it as frequently after the first little while. Do not let yourself fall into this trap!

Starting a blog is probably one of the simplest examples of this, but if you consider the research and development that goes into some enterprise-sourced solutions and new product launches, you can see how not following through with a project proposal can suck precious funds and resources out of your company. This isn’t to say that every single idea should be pursued to its completion, but do not abandon a project due to a simple lack of interest.

If you get really enthusiastic about the prospects of a new project or a new product launch, be sure to see it through to the end. Abandoned R&D projects can quickly become one of your company’s biggest expenses, both in terms of money and time.