Comments on: Marketing 101: Unconventional Music http://blog.bluefur.com/2008/11/20/marketing-101-unconventional-music/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stress Relief http://blog.bluefur.com/2008/11/20/marketing-101-unconventional-music/comment-page-1/#comment-127666 Stress Relief Fri, 21 Nov 2008 09:01:11 +0000 http://blog.bluefur.com/?p=1862#comment-127666 It's a great song, with a moody evocative feel ... totally counter intuitive for a shooter game. Cool idea. It’s a great song, with a moody evocative feel … totally counter intuitive for a shooter game. Cool idea.

]]> By: Phil K - Local Online Marketing Blog http://blog.bluefur.com/2008/11/20/marketing-101-unconventional-music/comment-page-1/#comment-127658 Phil K - Local Online Marketing Blog Thu, 20 Nov 2008 22:45:40 +0000 http://blog.bluefur.com/?p=1862#comment-127658 You know what the worst part (for my girlfriend) was? The song wasn't even featured in the game! But it did get plenty of play on my guitar for the next few weeks...I found the inconsistency to be annoying however. I'd like to see someone effectively utilize or highlight an example of this technique in web marketing...anyone? Phil You know what the worst part (for my girlfriend) was?

The song wasn’t even featured in the game! But it did get plenty of play on my guitar for the next few weeks…I found the inconsistency to be annoying however.

I’d like to see someone effectively utilize or highlight an example of this technique in web marketing…anyone?

Phil

]]> By: Rhetorical http://blog.bluefur.com/2008/11/20/marketing-101-unconventional-music/comment-page-1/#comment-127657 Rhetorical Thu, 20 Nov 2008 22:42:44 +0000 http://blog.bluefur.com/?p=1862#comment-127657 Actually, I did make a passing mention of the first Gears. "Just as they did for the first game..." Mad World was terrific. The commercial was so good that I had to go out and get the song. The track got a lot of play both at home and in my car for the next couple of months. Actually, I did make a passing mention of the first Gears.

“Just as they did for the first game…”

Mad World was terrific. The commercial was so good that I had to go out and get the song. The track got a lot of play both at home and in my car for the next couple of months.

]]> By: Phil K - Local Online Marketing Blog http://blog.bluefur.com/2008/11/20/marketing-101-unconventional-music/comment-page-1/#comment-127655 Phil K - Local Online Marketing Blog Thu, 20 Nov 2008 22:27:29 +0000 http://blog.bluefur.com/?p=1862#comment-127655 Evocative music, especially when it is the only audio present in a commercial, can make a tremendous impact. You cited the gears of war 2 commercial, which had music that contrasted with the high-intensity of the product. Yet, don't forget the Gears of War 1 commercial that juxtoposed Mad World, a meloncholic yet sparse piano driven dirge with images of unimaginable dread and sci-fi post-apocalyptical combat. How effective was it? Lets just say that my Girlfriend asked me to buy the game so that she could hear the song. Phil Evocative music, especially when it is the only audio present in a commercial, can make a tremendous impact. You cited the gears of war 2 commercial, which had music that contrasted with the high-intensity of the product. Yet, don’t forget the Gears of War 1 commercial that juxtoposed Mad World, a meloncholic yet sparse piano driven dirge with images of unimaginable dread and sci-fi post-apocalyptical combat.

How effective was it? Lets just say that my Girlfriend asked me to buy the game so that she could hear the song.

Phil

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