http://blog.bluefur.com/2008/10/30/marketing-101-refreshing-a-brand/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.bluefur.com/2008/10/30/marketing-101-refreshing-a-brand/comment-page-1/#comment-127430 Minnesota Attorney Sat, 01 Nov 2008 12:53:47 +0000 http://blog.bluefur.com/?p=1706#comment-127430 Good article. However, I think that a company the size of Pepsi, with its huge marketing budget and products in every home, won't have trouble overcoming consumer confusion with logos that look slightly varied. Good article. However, I think that a company the size of Pepsi, with its huge marketing budget and products in every home, won’t have trouble overcoming consumer confusion with logos that look slightly varied.

]]> http://blog.bluefur.com/2008/10/30/marketing-101-refreshing-a-brand/comment-page-1/#comment-127429 Minnesota Attorney Sat, 01 Nov 2008 12:30:52 +0000 http://blog.bluefur.com/?p=1706#comment-127429 I would agree with your observations for minor brands. However, for a company like Pepsi who has products in every home and a mega marketing campaign budget, whatever image they pick will become well known. Despite the logo variations, consumers won't be confused after they see the logos hundreds of times. I would agree with your observations for minor brands. However, for a company like Pepsi who has products in every home and a mega marketing campaign budget, whatever image they pick will become well known. Despite the logo variations, consumers won’t be confused after they see the logos hundreds of times.

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