Continuing the discussion from Tuesday concerning the revitalization of a brand, we turn today to another major corporation that could be looking for a new company image. On Tuesday, we looked at Best Buy. Today, we turn to Pepsi.

I don’t think this has been officially confirmed (or denied) by the soft drink maker, but there’s word going around that Pepsi wants to create a whole new image for its beverages, including new bottle designs. You can see the rumored mockups at underconsideration.com. You will notice that the Pepsi logo is slightly different for Pepsi, Diet Pepsi, and Pepsi Max. Won’t that just confuse the consumer?

While coming up with a new look can certainly revitalize interest in a brand, it can also alienate some of your existing customer base. In the case of Pepsi here, the look is similar, but the font and styling has been made a little more contemporary and little more minimalist in its approach. Personally, I feel that this shift makes the new bottles look more like a generic knockoff of “real” Pepsi products than it does a refreshed version of the existing brand. We’ve all seen knockoffs like PC Cola and Safeway Select.

Realistically, I don’t think that this bottle and can redesign, assuming that it is truly going to happen, will help Pepsi sell more soft drinks. The actual product remains unchanged and it’s unlikely that someone will buy the new Pepsi over an equivalent Coke product based purely on the new branding approach, especially in the long run. What do you think?