We’ve said before that coming up with an effective logo can go a long way in building up your brand and establishing a presence in the marketplace. While a good logo won’t make your company profitable in and of itself, a bad logo can wreak havoc and adversely affect your bottom line. That’s why, at some point in your company’s lifetime, you may consider changing the logo to provide fresh perspective and renew interest in your brand.

It seems that Best Buy is currently undergoing this kind of transition, because there are rumors that it is going to launch a new logo. You can click here to see the old and new logo. The old one is the yellow tag on the left and the new one is the logo with the blue background. There will certainly be different opinions on the matter, but let’s have a look at what Best Buy might be trying to achieve with this change.

The old logo, by most accounts, is meant to be fun and easygoing. This falls in line with the company image of non-commissioned sales staff and a no-pressure environment. Best Buy is also largely catering to the consumer end of the market, whereas stores like Staples and Office Depot lean more toward the corporate environment. With the new logo, it seems like Best Buy is trying to “grow up”, so to speak, and be more mature. The change in font is also more business-like in appearance, as is the choice of a navy blue background (not unlike a navy blue suit).

Is Best Buy shifting some of its focus to the corporate and enterprise markets? What do you think of the new logo and how do you think it will affect the public perception of the Best Buy brand?