Comments on: Marketing 101: Bell’s “Er” Campaign

By: alice

alice — Wed, 24 Sep 2008 19:49:39 +0000

I teach media at the high school level. it is interesting to hear what teens hav to say about this campaign.

They dislike it a lot. The er bores and confuses them, and the use of those huge bits of letters annoys them a whole lot more.

This is a very affluent and techie crowd. They are turned right off.They all were not beaver fans, but they peferred it to this sillyness.

By: Vanessa

Vanessa — Sun, 14 Sep 2008 05:01:26 +0000

It could just be a completely arbitrary choice of letters generated to create BUZZ MARKETING, woohoo.

By: » Blog Archive » Check this out

» Blog Archive » Check this out — Tue, 09 Sep 2008 16:41:38 +0000

[...] Check out two bears having a berry dilemma on BlueFur Friday Funny . Also read about Bell’s “Er” campaign. Bell will be stopping the Frank and Gordon marketing campaign. Click here. [...]

By: Andrew. Estate Lawyer.

Andrew. Estate Lawyer. — Sat, 06 Sep 2008 15:32:11 +0000

Lame. You’d think marketing in 2008 wouldn’t be so bad. Wow.

I think the “er” idea is interesting, but it’s probably too grammatical for the average consumer. It’s not obvious enough.

By: Anna

Anna — Sat, 06 Sep 2008 06:11:40 +0000

I will definitely miss the Bell beavers. What a loss!

By: Productionteams

Productionteams — Fri, 05 Sep 2008 03:28:02 +0000

They just moved back to their old Bell logo. Didn’t change much after all.

By: Matt

Matt — Thu, 04 Sep 2008 22:50:59 +0000

I like their new logo, but the whole er thing seems silly. I’m surprised they actually changed their logo, not many companies would do that after being in business for so long. Doesn’t make sense from a branding point of view. Although, I guess they’re trying to get that branding back, because they pushed out an update to their HD PVR’s to change the old logo to the new one in the guide.