One of the single greatest things that you can do for your business is to get it featured in the media. This could be in the form of “viral marketing” through the blogosphere, official reviews on more established websites, or articles printed in the local newspaper. Whatever the case, getting your name and message out there — and through the words of the writer and not your PR machine — can be a critical element to the success of your company.

For this reason, it is of paramount importance that you treat members of the media accordingly. I’ve had a fantastic experience with some PR reps, but I’ve also had some less than stellar ones. Communication and accommodation are very important. If you have a physical product that you would like to have highlighted, offer a review unit to the member of the media. Having some hands-on time with your product can work wonders.

Business is about relationships. If you establish good rapport with several media outlets, your business will be much better off. They can provide feedback, you can improve your product line, and you can receive media coverage throughout. It could prove to be the cheapest and most effective advertising that you can get!

As I’m sure you already know, SD cards are terribly convenient. Despite being about the same size as a postage stamp, you are able to use this tiny memory cards to store (and share) all sorts of data, whether they be photos from your summer vacation or important documents related to your business. From an enterprise standpoint, however, the data stored on a Secure Digital card is far from secure.

It doesn’t take much to alter the files stored on those memory cards, so SanDisk has come up with a solution that is aimed squarely at corporations, government agencies, and other organizations that need the absolute strictness control on their internal (and external) documents. The WORM variant of their SD memory cards can only be written on once, but can be read as many times as you’d like. The WORM stands for Write Once, Read Many.

This is slightly more advanced than a standard CD-R or DVD-R, because you are able to continually write on the memory card (as far as I can tell) until it reaches capacity. It just so happens that you cannot alter any of the files that have already been written onto the flash memory. SanDisk says the cards will last up to 100 years.

SanDisk has not yet announced pricing or launch dates, but the current models top out at a mere 128MB.

Congratulations to this weeks geek Matt. This weeks questions are…

1.  What OS is required to use the iPhone SDK?

2.  What does iBrickr do?

3.  What version of Flash works on iPhone 3G?

4.  What is Multi-Touch?

5.  What OS version does the iPhone 3G use?

It’s Friday, so let’s have a look at what’s happening in the ‘sphere.

Danny Choo has been spotted in his Storm Trooper outfit before, jamming out Guitar Hero style in Japan or infiltrating the iPhone 3G lines last Friday. Unfortunately, sometimes his intentions are a little darker than that. For one of his most recent romps, Danny decided to Rick Roll the entire city of Tokyo. And I thought getting Rick Rolled online was bad.

Kacper Wrzesniewski once suffered from what some may call George Constanza syndrome: his wallet was too fat. In an effort to be a little more efficient (and straighten out his back), Kacper finally decided to unclutter his wallet. What can you do without? What absolutely has to be in your wallet?

Damien Riley noticed that American workers could be working too hard, because they’re not taking enough vacation days. You may think that you are being more productive by working more, but you could actually be hurting your efficiency. With that in mind, it’s important that you take one for the team and go on vacation. Your family and your employer will thank you.

Mr. List, as you can probably tell from his name, has a thing about making lists. As Twitter and other similar services rise in popularity, Mr. List has determined that microblogging is dumbing us down. By forcing our thoughts into the confines of 140 characters (or 160 in the case of SMS), are we getting dumber?

Kirai Net came across a very interesting method for building demolition. When they get rid of a hotel resort in Las Vegas, they just implode the entire thing in a whole lot of well-placed explosives. Such is not the case in Japan, as evidenced by this video. Instead of blowing up the whole thing, they tear the building down one floor at a time, starting from the bottom.

The way business works has been slowly changing. Business use to be just about selling your product or service. Today business is becoming more about delivering your customers experiences. You should start to consider your target market and work on developing memorable experiences that you can deliver to your customer.

I recently purchased an iPhone. The packaging for it was high quality and visually appealing like most Apple products. When I opened the package the experience was like getting an expensive new toy. The total experience from purchase to now use has been seamless.

To create experiences for your customers look at other industries for inspiration. Apple does the following…

• Always think your selling an experience and not a product or service.
• Make your web site a tool and not a brochure.
• Ensure your business is transparent to customers.
• Think about the end goal of what it is your selling and design experiences around it.

Another good example of creating experiences locally is the Running Room. They sell running shoes. There are tons of stores that sell running shoes. The Running Room created an experience for after purchase which allows you to join their community of local runners.

What company do you feel does the best job at selling experiences and not products or services?

On Wednesday we had around 80 people attend the first ever WordCamp Fraser Valley at the Cascades Casino in Langley. For those that did attend we would like you to thank you for visiting and hope you enjoyed it. If you did not attend it you can view some other blog posts about WordCamp Faser Valley…

• James Strocel’s blog
• John Bollwitt’s blog
• Rebecca Bollwitt’s blog
• John Chow’s blog
• Raul Pacheco’s blog
• Tyler Ingram’s blog

There were lots of pictures taken. If you are a more visual person you can view all the pictures in the following Flickr slideshow…

There is also some video’s you can watch here…