Weekend Projects - Create Video
Posted on July 5th, 2008
Last week we worked on creating a custom message for search engine visitors. This week we will discuss creating video and the importance of doing so. You may have noticed search engines are evolving so that mixed results for search terms are displaying. In the following example you will see sites, news and video for the word iphone. As time goes on more and more words will display mixed results so I suggest you start looking on how you can develop video content for your site.
The first thing you need to do is determine how your going to record your content. If your going to be video taping on the go, I recommend you get a Vado which is a bargain at $100. If you want to show content which on your computer you can use a screen capture video software like CamStudio.
Once you have your content you will need to edit it. If you are using Windows you can edit it for free using Windows Movie Maker where Mac users can use iMovie. When editing your video be sure to add those finishing touches like watermarks, titles and credits.
Now that you have your video the question is where to host it. You could host it on your own site but I would not recommend that. To be included in Google’s mixed search results they are currently giving preference to videos uploaded on YouTube. If you do not have an account it only takes a few seconds to create one. Uploading your video is just filling out a form, selecting your video and clicking submit.
Not sure what content to record?
- Record customers testimonials
- Demonstrate your service or product
- Provide tips and traps videos
- Make a video greeting for customers
Do you record video already? If so what tips would you give?
If you get stuck let me know in the comments.
Posted in Weekend Projects | 245 views
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1 Comment
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I love the idea of recording customer testimonials on video. I think testimonials are a powerful marketing technique, and video can make them even more effective!