Marketing 101: Names in Logos
Posted on July 3rd, 2008
There are many decisions that you will want to make when you are first building your company. If you are starting a brick-and-mortar store, for example, you may need to scout out an appropriate location, decide on interior decor, work out agreements with the local utility companies, and so on. If you are going with the online route, you have to choose a place to register your domain, decide on a web hosting company, pick out the right shopping cart software… the list goes on.
When it comes to branding, one of the most important decisions that you will make will be in the design of your company logo. While the logo will be something of personal significance to you, it is best to leave the actual design of the logo to a professional. There are tons of graphic artists and logo specialists out there who can help you make the best logo for your company. Do you want a logo that will reproduce well in black and white? Do you want one that is highly detailed or relatively simple?
What about having your company name in the logo? There appear to be differing schools of thought on this matter. For example, Nike’s swoosh logo does not have the word “Nike” in it anywhere. The same can be said about Apple. Alternatively, there are companies that have it a point to include the company name in the logo. This would be the case with Microsoft, Nintendo, and others.
Integrating your company name in the logo is probably a good idea, at least when you are first starting out. This will help with branding and brand recognition, because if no one has seen your logo before, they won’t know who you are. Even with Nike, many of their shoes used to have the word “Nike” sitting on top of the swoosh. This isn’t necessary for them anymore. The same can hold true for your company. Design a logo that initially includes your company name, but design it in such a way that the name can be phased out at a future date.
Posted in Marketing Tips | 392 views
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1 Comment
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I agree with this piece of advice. When you’re just starting out, your business needs extra branding help. Putting your name in your logo is important and helpful here. Just remember that you need to trademark your logo!