We have talked in length before about not creating average products but creating exceptional products. When was the last time you bought toothpaste? I was shocked by the number of choices and there was no clear choice as the best one to choose.
What are these companies doing wrong and how could they fix it?
Lisa
July 5, 2008 9:35 am
woah! crazy…..so what did you buy? The purple toothpaste you picked because your daughter loves purple! lol