Branding 101 – Law of the Generic
Posted on May 30th, 2008
When building a brand be sure to build a unique brand and avoid being generic. Any brand that is generic will be easy to forget, cause brand confusion and is a recipe for disaster. Strong brands are unique and well though out.
Take for example if they had of named Bable Fish something more generic like Easy Translate. The name would be better at describing what the service was like many generic easy translate software that is available the brand would have been easy to forget.
Have you been to a health store lately? All of them seem to have the word Nature in them, Nature’s Way, Nature’s Best, Nature’s Resources. All of these stores use the same colours, similar logo’s, sell the same products and in essence have the same service. If you owned a health store how would brand it?
Â
Posted in Marketing Tips | | | Digg This | del.icio.us | Technorati
Related Topics:
Keys to Success: Avoid Being GenericBranding 101 – The Law of ShapeBranding 101 – The Law of ChangeBranding 101 – Law of CredentialsBranding 101 – Law of Advertising
Comments
Sorry, the comment form is closed at this time.
No comments yet.