Comments on: Branding 101 – The Law of Change http://blog.bluefur.com/2008/05/23/branding-101-the-law-of-change/ Just another Hosting weblog Wed, 21 Jul 2010 20:31:23 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Abe http://blog.bluefur.com/2008/05/23/branding-101-the-law-of-change/comment-page-1/#comment-125747 Abe Sat, 24 May 2008 19:09:31 +0000 http://blog.bluefur.com/?p=900#comment-125747 A simple change that could affect a lot of companies! A similar law was passed in the UK which allowed businesses like Mcdonals to change highway signs to feature their adverts instead of the services etc A simple change that could affect a lot of companies!

A similar law was passed in the UK which allowed businesses like Mcdonals to change highway signs to feature their adverts instead of the services etc

]]> By: Michael Kwan http://blog.bluefur.com/2008/05/23/branding-101-the-law-of-change/comment-page-1/#comment-125743 Michael Kwan Sat, 24 May 2008 16:51:01 +0000 http://blog.bluefur.com/?p=900#comment-125743 I think what happened with the Cingular-to-AT&T transition was well done. They had a transition period where all the commercials said something like "Cingular is now the new AT&T". They combined the orange branding of Cingular with the blue branding of AT&T, slowly moving more and more to the latter. Today, there's no orange, no Cingular, and AT&T is easily recognizable again. I think what happened with the Cingular-to-AT&T transition was well done. They had a transition period where all the commercials said something like “Cingular is now the new AT&T”. They combined the orange branding of Cingular with the blue branding of AT&T, slowly moving more and more to the latter. Today, there’s no orange, no Cingular, and AT&T is easily recognizable again.

]]> By: Dr. Cossack http://blog.bluefur.com/2008/05/23/branding-101-the-law-of-change/comment-page-1/#comment-125740 Dr. Cossack Sat, 24 May 2008 02:47:16 +0000 http://blog.bluefur.com/?p=900#comment-125740 Thing is, they didn't have a choice: they lost the rights to use the Radio Shack name in Canada, so they had to move away as fast as possible. Considering the amount of advertising they did for The Source, and how they tried to promote it as the place for everything hi-tech, I think they did a good job. Thing is, they didn’t have a choice: they lost the rights to use the Radio Shack name in Canada, so they had to move away as fast as possible. Considering the amount of advertising they did for The Source, and how they tried to promote it as the place for everything hi-tech, I think they did a good job.

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