Weekend Projects - Email Signature

Posted on May 17th, 2008

Weekend Project

Last week we worked on adding our business to Google Map to drive more local traffic. This week we will drive more traffic to our sites by modifying our signature. Everyday I get over a 1000 emails from various people and of those only 30% of them have an effective signature. Every signature is unique and you can add as much information in your signature as you want.

What I recommend to everyone is that you should add a small teaser or fact at the very bottom of your signature with a link to your site. Something like this…

  • Find out why 10,000+ Canadians do business with us at http://www.yourdomain.ca.
  • 800+ pages of tutorials, articles and knowledge online at http://www.yourdomain.ca.
  • Did you make our top 10 sales questions? - Find out at http://www.yourdomain.ca.

These teasers in your email will drive potential customers, current customers and anyone you email to your site. If you have a large company if everyone uses a teaser then the traffic impact can be significant.

This weekend sit down and think of a good teaser to add to your current signature. If you need help as always post your issue in a comment.

Posted in Weekend Projects | 244 views


Related Topics:
Weekend Projects - Web Accessibility Check
Business 101: The Importance of Email Signatures
Weekend Projects: Spell Check
Weekend Projects - Landing Page
Weekend Projects: Log Check

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1 Comment

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2008-05-18 11:46:29

[...] via your email signature May.18, 2008 in Marketing This is a great tip from my friends over at BlueFur.com. In a post made to their blog this weekend they talk about how you can increase traffic to your [...]

 

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