Nick Ramsay is the kind of guy that likes to kick it old school, so when he codes a new WordPress plug-in, he offers zero widget support, zero user support, and zero customization options in the WordPress dashboard. That doesn’t mean that his plug-ins are not worthwhile however.

If you’re looking to add some advertising to your blog, but you don’t want to retract from the user experience of your primary readers, then you may want to check out the If Older Than WordPress plug-in. It functions in a similar way as the Shylock AdSense plug-in, except it is a stripped down and very simple version of it.

In a nutshell, when a visitor is viewing a new blog post, they are presented with one set of information. When the same visitor goes to check out an older post, they are presented with a different set of information. In the example that Nick provides, new posts are accompanied by a list of top commentators in the sidebar, but older posts are accompanied by an AdSense ad block.

The idea is that people reading your older posts are coming from search engines and other sources, and you want to monetize them as much as possible. At the same time, you want to optimize the user experience for your loyal readers, rewarding them with a little less advertising.

You can download the If Older Than WordPress Plug-In through Nick’s WordPress plug-in page.