Branding 101 – The Law of Colour
Posted on May 2nd, 2008
The law of colour when it comes to branding says that you should use unique colours to define your brand and if you have a competitor you should use the opposite colours. A good example of this is Coke uses predominately Red where Pepsi uses Blue. If you are in a saturated market where the primary colours are used considering using newer vibrant colours that are not being used.
When choosing colours remember that colours have meaning and should fit your target market or niche. Wikipedia has a great colour keyword chart that will provide you with a way to determine which colours will best fit your company. As a rule of thumb try not to choose more then 3 colours and try to ensure they complement each other. If you have one colour in mind but can not find a complementary colour you can use a free tool like the Behr Colour Smart tool.
Once you have chosen your company colours be sure that you are consistent with them. Find the exact colours and be sure that all mediums you display your company colours on are the exact colours you picked. The colours you choose will be etched as part of your branding into your customers and future customers brains if done right.
What colour does Starbucks use? What colours do Tim Horton use? What do these colours say about their company?
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Related Topics:
Marketing 101: The Meaning of BlueBranding 101 – The Law of ChangeBranding 101 – Law of AdvertisingBranding 101 – ExampleBranding 101 – The Law of the Word
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