When building a brand be sure to build a unique brand and avoid being generic. Any brand that is generic will be easy to forget, cause brandÂ confusion and is a recipe for disaster. Strong brands are unique and well though out.
Take for example if they had ofÂ named Bable Fish something more generic like Easy Translate. The name would be better at describing what the service was like many generic easy translate software that is available the brand would have been easy to forget.
Have you been to a health store lately? All of them seem to have the word Nature in them, Nature’s Way, Nature’s Best, Nature’s Resources. All of these stores use the same colours, similar logo’s, sell the same products and in essence have the same service. If you owned a health store how would brand it?