http://blog.bluefur.com/2008/04/18/branding-101-the-law-of-consistency/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.bluefur.com/2008/04/18/branding-101-the-law-of-consistency/comment-page-1/#comment-125398 Peter Fri, 25 Apr 2008 19:21:19 +0000 http://blog.bluefur.com/?p=829#comment-125398 This will also save you money (by not wasting it on ineffective advertising) and make your advertising generate better response. I've seen newspaper ads that look so different from the store's brand that you could be standing in front of the store looking at it while holding the newspaper ad in your hand and have no idea that the ad is for that store. So that's wasted money in advertising. This will also save you money (by not wasting it on ineffective advertising) and make your advertising generate better response. I’ve seen newspaper ads that look so different from the store’s brand that you could be standing in front of the store looking at it while holding the newspaper ad in your hand and have no idea that the ad is for that store. So that’s wasted money in advertising.

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