When setting up your business, especially if you might consider going public at some point down the line, it might be a good idea to set up a mission statement. Many of the world’s largest companies have mission statements, because it is one way that the company can unify the visions of all their employees, ensuring that they all have the same goals in mind.

A mission statement is a brief statement that describes the purpose of a company or organization. The purpose of the mission statement is to ensure that all members of the organization are aware of the company’s purpose and this purpose can be publicly stated so that outsiders know what the company is all about as well. One of the better mission statements that I have found is that of Google. It reads:

“Organize the world’s information and make it universally accessible and useful.”

I think that sums up what Google wants to do very succinctly and accurately. Although some mission statements may sound a little hopeful and idealistic, it is best to have a mission statement that is both inspiring and realistic. It can be a lofty goal, but it has to be one that is achievable.