Branding 101 – Choosing a Business Name
Posted on March 28th, 2008
When starting a business or re-branding your business you should take some time to decide on a easy to brand business name. In today’s age it is hard to find an easy to brand business name with matching domain names. If you are facing this issue then the following tips will help.
- Try to avoid using the industry name in your business name. I see this all the time and it not only looks horrible it shows a lack of imagination. If your business name was Canadian Mortgages for example that would be very hard to brand.
- Do not use your own name to name your business. It is really hard to brand you as a person unless you are willing to create a personal brand that you will commit to your whole life.
- Try to avoid long made up words. If you are going to use a made up word keep it 2 syllables or less. Branding the name Mrgmazoo for example would be difficult.
- When stuck try combining animals or objects with other descriptive words. For example Red Frog is very easy to brand and very easy to remember.
- Using geographical words is not advisable. This will limit your brand and again make it hard to create a unique brand.
- Choose easy to spell names. If people can not pronounce or spell your business name you won’t be in business very long.
- Avoid names that have multiple spelling variations.
- Do not add ABC or #1 to the beginning of your name. It not only looks cheesy but in today’s world will not help your business.
What tips would you have for choosing a brandable business name?
Posted in Marketing Tips | | | Digg This | del.icio.us | Technorati
Related Topics:
Branding 101 – ExampleBranding 101 – Choosing a MascotKeys to Success: Avoid Being GenericBranding 101 – The Law of ColourBranding 101 – The Law of Shape
1 Comment
Sorry, the comment form is closed at this time.
Good list of tips there. Most are fairly obvious but its incredible how often businesses repeat the same old mistakes.