Last week we talked about quantifying our traffic, now that we have traffic it is time to work on conversions. If you have a business online one of the most important pages on your site is your about us page. If you do not have one then you should write one now. If you do have one then perhaps it is time to rewrite it. This week we will focus on tips on writing your about us page so to build trust with potential customers.

The following are tips for when writing or rewriting an about us page…

• It should be easy to read and concise.
• Include a brief overview of your companies history including when you started.
• A break down of what it is your business does.
• Mention any awards, certifications or qualifications.
• A list of why a customer should use your business.
• Highlight your values and beliefs.

If you do not feel up to the challenge of writing your about us page then hire an expert freelance writer to do it.

If you get stuck let me know in the comments.