Branding 101 – Example

So far we have covered a lot of material and discussed some laws of branding. There are more laws of branding to cover in up coming posts. For now it is time to pull some of what we have talked about together in an example of how you can create a well branded company.

This example will be based on a flower shop. Everyday in towns all over the world flower shops are opening and closing. Besides a select few most flower shops do a horrible job of branding.

Applying the law of expansion and the law of contraction to the business model we will limit the new flower shop to one flower. For this example I will choose the flower to be daisy’s. Choosing one flower will allow us to limit the amount of stock, create buying power with growers and specialize in that one flower.

Using the law of the word we will own the word happiness. To do that we will have a whimsical logo of a daisy with a smiley face on it. The target market for our product will be men who wish to make their significant other happy. Our tag line will be ‘bring home happiness in a box’.

Using the law of publicity and the law of advertising we could find a spot outside of a high traffic commuter area (like a Sky Train) and hand out one daisy to men as they head home. Each daisy would have a tag with the shops tag line, website and phone number on it. Doing this at various commuter areas once a week will an excellent way to market and create publicity.

How do you think a business like this would do?

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Related Topics:
Branding 101 – The Law of Change
Branding 101 – Law of Advertising
Branding 101 – The Law of the Word
Branding 101 – The Law of Expansion
Branding 101 – The Law of Consistency

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