If you have heard of web 2.0 but not sure how these can apply to your business then the book Meatball Sundae is an excellent starting point. As always Seth Godin creates an excellent book chalked full of examples that you can ponder on how to improve your business.
I personally found this book to general for my own specific needs. The book covers topics like the long tail of search, Digg, YouTube and social networking. These trends are all things I am aware so for me the book could have gone in to more depth.
IÂ see this book as a good resource for business that are not very web savvy. If you are an online business then this book might not be much use to you.
The title is a unique metaphor used through out the book. Most companies being meatballs that generate average products for average people are using web 2.0 trends to make their meatballs look more like a sundae. This leaves you with an unappetizing meatball sundae. The general idea of the book is that if you wish to make use of web 2.0 trends you need to restructure your business from the ground up.
If you have read this book what did you think?
Webkinz
March 4, 2008 1:07 pm
interesting. I didn’t know he had a new book coming out. I will have to check it out.