The Law of Contraction is the process of shrinking the focus of what your company has to offer. This means instead of being a ‘one stop shop’ that you should focus on one thing you do well and only focus on it.

How many businesses have you seen expand their focus instead of shrinking it only to fail and then shrink it back? This week I have to pick on McDonald’s one of the world’s most recognizable brands for breaking the Law of Contraction again and again.

I am sure we all remember McDonald’s launched Pizza’s in the early 90′s. That day McDonald’s became the world’s largest pizza supplier. So why did they stop? Well it is pretty simple, McDonald’s is not a pizza company it is a company that makes fast food hamburgers.  Sales of pizza were not as high as McDonald’s had predicted and the food cost on each pizza was not enough to justify keeping it.

If you look at McDonald’s menu today there is close to a 100 or more items you can order on the menu. When McDonald’s first opened they offered hamburgers, shakes and fries. Do you think it is better that they now offer more or worse? Ask yourself this same question the next time your waiting 20 minutes in Drive-Thru.

It’s Friday again, so it’s time to see what’s going on in the ‘sphere.

Optempo is reporting on one of the bigger stories this week, which is the recent restructuring of everyone’s favorite online auction site. These changes could bring about the end of eBay as we know it. One of the biggest changes is that sellers can no longer leave negative or neutral feedback for buyers. Doesn’t that destroy the whole purpose of the feedback system in the first place?

Nate Whitehill has some breaking news that will quickly make its rounds around the blogosphere. Microsoft wants to buy Yahoo for $44.6 billion. By combining their evil powers, Microsoft and Yahoo just might have enough muscle to topple the Google giant, pulling Yahoo out of the search engine basement. The full press release from Steve Ballmer is available on Nate’s blog.

Cameron from Career Ramblings recognizes that a major issue we all face is that of keeping motivated. In an effort to help us overcome these slumps, Cameron offers five easy steps to staying motivated. Remember, if you want to make some real money, you need to stay motivated all the time. “Motivation is not something that you should have every now and then.”

Jeff Kee prides himself in being creative. He prides himself in being innovative. But at the end of the day, he has decided that all computer suck equally. He doesn’t care if you’re rocking XP, Vista, or Leopard; they all suck and he has no problem telling you why.

The Rating Blog has a series of posts going on that are debunking myths left and right. One of the most recent entries debunks 10 Google Adsense Myths, including the myth that if you display Google Adsense, you’ll get in better with Google’s search engine rankings. Bzzz! Wrong!