Last week we looked at an example of the Law of Contraction. This week we look at the law of advertising which states that once you have a brand that the only way you can keep that brand alive is by marketing it.

One way you will see many brands exert this law of branding is by being a leader in their vertical market. How many times have you heard Budweiser as the King of Beers? I know those words stick out in my mind. Hear it enough times and you might begin to believe it (until you taste it).

If your not a leader in your vertical then find a vertical in your industry that you can be a leader in.

What brands stick in your mind that make use of being a leader?