Branding 101 – The Law of Contraction

A few weeks ago we talked about the Law of Contraction and how you should shrink the focus of what your business offers to build a stronger brand. I thought I would discuss another example that shows the power of this concept.

In 1948 Charles Lazarus owned a furniture shop that sold baby furniture. The company was averagely successful doing what they were doing. Charles would hear many customers ask why they do not sell toys. He decided to add a small assortment of toys which grew and grew. Charles quickly learned that parents on average spent more money on toys buying multiple times per year, year after year then they did on a one time furniture purchase.

Armed with this knowledge Charles build the first big box toy store which most know today as Toy”R”Us. What does this have to do with the Law of Contraction? At that time and even today Toys”R”Us is the only major toy store. People had to shop stores like Sears, Macy’s or Eaton’s to buy toys prior to Toys”R”Us. Today Toys”R”Us is the first stop when buying toys for kids. Very few people even think of any other store.

Toys”R”Us is a great example of a business that focuses only on toys and has been successful.

What do you think? 

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Related Topics:
Branding 101 – Law of Advertising
Branding 101 – The Law of Contraction
Branding 101 – Example
Marketing 101: Less is More, More or Less?
Business 101: Alternative Sources of Revenue

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