Keys to Success: Niche Case 5
Posted on January 31st, 2008
Web designers work in a tough industry in which you’re competing not only with other professionals in the industry, but also with the neighbour kid down the street who creates a site for fun. There is an obvious difference between the quality of a site done by a professional and one created by someone dabbling in design.  I have met with a lot of web designers and each time I’ve asked them what their niche is, I’ve been met with a blank stare of incomprehension.
Last year I challenged a local web designer to create a niche by combining her passion for horticulture with her expertise in web design. Over the weeks she created a second site and is now the only horticulture web designer in the world. Her unique understanding of the industry makes it easier to network and grow her business in that niche. She is quickly becoming an expert in horticultural web design and atained some large reputable companies as customers.
If you are a web designer, I challenge you to find a niche industry in which to grow your business.
If you were a designer how would you niche your business?
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2 Comments
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I haven’t done much actual web design lately but for awhile I was on a string of church websites – which could certainly be a niche worth developing.
I think a church web designer niche would work but there is a few already in this market so it might need to be location specific as well (like only Canada).