Comments on: Branding 101 – The Law of Expansion http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/comment-page-1/#comment-124570 Matt Sat, 19 Jan 2008 01:16:42 +0000 http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/#comment-124570 Some odd glossy-type strips of paper in a metal enclosure, people tell me that it was used in camera's a long time ago to record low-res, non-digital pictures. :P In all seriousness though, I associate Kodak with film (I thought they were going to stop making it?) and crappy, slow, bulky, cheap, ugly, low-end digital cameras. I didn't even know they made printers... :P Some odd glossy-type strips of paper in a metal enclosure, people tell me that it was used in camera’s a long time ago to record low-res, non-digital pictures.

:P

In all seriousness though, I associate Kodak with film (I thought they were going to stop making it?) and crappy, slow, bulky, cheap, ugly, low-end digital cameras.

I didn’t even know they made printers… :P

]]> By: Rhetorical http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/comment-page-1/#comment-124559 Rhetorical Fri, 18 Jan 2008 19:23:53 +0000 http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/#comment-124559 Kodak <em>was</em> known for its film, but because everyone has gone digital, the company has been forced to adapt. These days, I associate Kodak with budget cameras. Kodak was known for its film, but because everyone has gone digital, the company has been forced to adapt. These days, I associate Kodak with budget cameras.

]]> By: Derek http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/comment-page-1/#comment-124558 Derek Fri, 18 Jan 2008 19:20:34 +0000 http://blog.bluefur.com/2008/01/18/branding-101-the-law-of-expansion/#comment-124558 When I think of Kodak, I think of film as well as the actual photo prints that have the Kodak name stamped on the back of the paper. I really need to spend some time thinking about my own brand - whether I try to create a brand around one blog, all three blogs together, or each individually and what that brand should even be. When I think of Kodak, I think of film as well as the actual photo prints that have the Kodak name stamped on the back of the paper.

I really need to spend some time thinking about my own brand – whether I try to create a brand around one blog, all three blogs together, or each individually and what that brand should even be.

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