Marketing 101: Invest in a Good Business Card
Posted on January 17th, 2008
Although we are most definitely in a digital age, some of the best networking you can do still takes place in the real world. Making a strong first impression is absolutely critical when you meet someone and this involves dressing appropriately, having a firm handshake, and exchanging a high quality business card.
One of the most powerful tools in your networking toolbox is your business card, so it is of utmost importance that you invest a fair bit of attention to it. This is comprised of two main components. First, you should hire a professional business card designer to create a business card design that fits what your company does. It needs to speak to your company philosophy and represent you in the best way. If you run a “creative” business, you can have a more exciting design, whereas if you run a more “conservative” business, it may be best to not show off too much flair. Whatever the case, a consultation and a design from a professional is one of the best things you can do. The result will surely be better than what you can create yourself.
Second, be sure to get your business cards printed from a high-quality and respectable printer. You should also use a good card stock. Think about when you exchange business cards with someone. If their card is thin and flimsy, it reflects poorly on what they can do for it and it also seems to show that they are “cheap” and they don’t pay attention to the details. By contrast, if you have a full color card on a nice thick card stock, it exudes a certain level of professionalism, especially if you’ve got a great design to go with it.
Speaking for myself, I had a professional designer create the look of my two-sided, full color business card and then I had it printed at WR Design & Print in White Rock. I couldn’t be more pleased with the result and I actually received several compliments from people who received one of my cards. A good first impression — as evidenced by your business card — can go a long way.
On a side note, you can see one side of my design in this post. That’s the back and it promotes my blog. The front side is for my freelance writing business and it features a similar look and feel. Thanks to Judy Yeung for the design.
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Related Topics:
Marketing 101: Extending Word of MouthMarketing 101: Effective Business CardsBusiness 101: Starting a Successful BusinessMarketing 101: A Gift Card By Any Other NameMarketing 101: Be Anything But Generic
3 Comments
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I totally agree! I know when I get a business card from someone what I tend to do it feel the edges to see if it is a ‘home-made’ card. I am currently thinking of a design and look for my card to reflect my new website. I did see a card that was very heavy card stock, shiny, and had rounded edges… kind of like a hockey rink! I thought that would be cool and really say alot about who and what I am.
Any thoughts?
Kevin Mitnick’s Business Card gotta be the coolest business card ever made…
There is also some really nicely done cards in this gallery.