Web designers work in a tough industryÂ in whichÂ you’re competing not only with other professionals inÂ the industry, but alsoÂ withÂ the neighbour kid down the street who creates a site for fun. There is an obvious difference between the quality of a site done by a professionalÂ and one createdÂ by someone dabbling in design. Â I have met with a lot of web designers andÂ each time I’veÂ asked them what their niche is, I’ve been met with a blank stare of incomprehension.
Last year I challenged a local web designer to create a niche by combining her passion for horticulture with her expertise inÂ web design.Â Over the weeks she created a second site and is now the only horticulture web designer in the world. Her unique understanding of the industry makes it easier to network and grow her business in that niche. She is quickly becoming an expert in horticultural web design andÂ atained someÂ large reputable companies as customers.
If you areÂ a web designer, I challenge you to find a niche industry in which to grow your business.
If you were a designer how would you niche your business?