Marketing in 2007 online consumed over $27 billion world wide and last year we saw many new interesting ideas for marketing. This years top 10 online marketing ideas in no specific order are.
1. Online blog competition – This marketing idea worked well for many companies and bloggers this year. The person holding the competition could dictate the behaviour of what people had to do to enter which included link backs, comments, RSS subscribers and purchase products.
2. Sponsored blog reviews – Although there is a bit of negative press around paying others to review your service or product this marketing idea has been very successful. To get started you can sign-up as at ReviewMe and get started right away.
3. Sponsored blog themes – With 50 million blogs online and growing by the minute sponsoring a theme is a popular idea. The way this works is theme designers post up blog themes that you can purchase to sponsor where your link is added to the bottom of the theme.
4. Facebook Social Ads – Facebook launched a pay per click advertising model this year. This is a great way to advertise because you can not only geotarget who your ads are displayed to but you can choose age, gender and even specific interests.
5. Paid Wiki Page – There has been a rash of Wiki sites coming online where you can publish your own page which you can then advertise on. Although the long term benefits of this method of advertising is not seen I know that people like John Chow has already made their money back from purchasing a page.
6. Free eBook – Many site and companies created an eBook this year which they gave away for free. This not only drives traffic to your site but you can market your own product and services into the eBook.
7. Free Software – If you have staff that can build software or a script a great way to get traffic to your site is by providing your own free software. This year we drove a lot of traffic to our site and blog with our DealDotCom plugin and PhishPhinder Outlook plugin.
8. Affiliate Marketing – One of the bigger ways to make money online is to launch an affiliate program. If your just starting out you can choose a software like idevaffiliate which has an out of the box solution so you can get started today.
9. Online Radio Ads – A lot of people don’t now this but online radio stations are getting more and more listeners each year. To advertise on these stations is next to nothing to get your message across to a large volume of listeners who are tech savvy enough to listen to the radio online.
10. Viral Marketing Video – This year we saw more companies creating viral marketing video’s for YouTube and getting 1000′s of views. This is another unique way to market yourself but the long term benefits are still unproven.
