I have been running facebook ads now since Nov 22, 2007 and you can see from above some break down of how it is going. Since starting we have had only 90 clicks which has cost us $7.75 USD. Our ads are highly targeted to several specific groups and are geotargeted to both the US and Canada. The majority of impressions and clicks are coming from our $59 Development Servers Ad target to Canadians.
The 90 clicks has resulted in 3 development server sales so the ROI is definitely there. Also unlike Google Ads the price for those clicks is less then 20 cents. If I were to buy 90 clicks for dedicated servers on Google Ads that wold cost in the $120+ as compared to Facebook’s $7.75.
I have heard that a lot of people think that Facebook traffic sucks and that the don’t click on ads. My advice to these people is that you need to do target marketing and then understand what that market will click on. If you are targeting everyone with your product or service the odds are you will get very poor traffic with bad returns through any medium of advertising you choose.
Have you tried Facebook advertising for your company? If so how has it worked out for you?
Mike Muise
December 21, 2007 10:17 am
This is something I have interest in looking at for my own projects as well as for others that I help. We are all looking for more ways to get in front of our audience and target markets. In Canada at least, Facebook, is a very good way of doing so. What else do we have to do? :)
I am interested in seeing how successful this is for you in the long run, keep us updated.
Mike Muise
Dropthemike.com
Nick
December 21, 2007 12:15 pm
There is an advertising program in Facebook?
Where is that listed , i might look into it.
Rock
December 21, 2007 12:29 pm
Many people do complain about Facebook traffic being garbage, but as with any advertising it has to be targeted. If you target well then you can have success with Facebook.