If you own a site or business and you think that branding is your logo, business cards and letter head alone then you really need this book.

Branding is about creating a memorable product that does well in a world full of interruptions. This book provides 2 separate sections. One section with 22 laws of real world branding and the other section for Internet branding with it’s own 11 laws.

The book is very easy to read with 235 pages and chalked full of examples, stories and stats.

The 22 laws are very clear and easy to follow. As an exercise we went over a few of the book suggestions here on our blog…

The Law of the Word
The Law of Credentials

These are just 2 of the 22 laws and found the entire book a great way to fully understand what branding is. The online section I found to be dated information and to basic. I do not blame the writer for that though as the Internet changes on a daily basis and writing anything about the Internet almost needs to be a living document like a wiki.

You can pick up a copy of the book at Amazon.