XmasRadio Online

Published on Nov 30, 2007   //  News Worthy

It is that time of year again to hang your lights and roast chestnuts by the fire. To bring in the holidays again for a third year with 24 hour Christmas music streamed live from our office. We now have over 4 days worth of music so your guaranteed to hear all your favorite Christmas tunes. This free service will run from December 1 to January 2, 2008.

This year we will be working on raising money for a local charity through the radio. We have put up a poll to choose a deserving charity, vote if you have not done so already. If you wish to advertise on XmasRadio.ca you can view those details here. All proceeds will be donated to the charity of choice.

You can access the Site at XmasRadio.ca

In The Sphere: Awsome, Spock and PDF Ads

Published on Nov 30, 2007   //  In the Sphere

We are a day away from December and 26 days until Christmas. If you haven’t started shopping then be prepared for the long line-ups and busy traffic of the weekends to come. There has been some interesting news this week in the blog sphere.

When it comes to being awesome Ed Lau a friend from Dot Com Pho is a demigod. This week Ed posted about Futurama coming back. That’s right new episodes of Futurama are in the making and I for one can not wait to see the new episodes. The show was cancelled in 2003 but due to the Internet and reruns the show has a large fan base.

If your a Trekkie or just a closet Trek fan then you will be happy to know that a new Star Trek movie is in the making. The movie has been rumoured to center around Spock and Kirk in Starfleet Academy when they were in training. This week JFX Online posted pictures of Zachary Quinto as the new Spock (Sylar from Heroes).

Yahoo this week announced that they are testing PDF ads. The program will allow you to place ads in  your PDF that are refresh each time the PDF is opened. Yahoo had to work closely with Adobe to make this work and may be a trend in future for big name software companies to have ads plastered in their software.

MySQL Training Courses in Western Canada

Published on Nov 29, 2007   //  Events

MySQL LogoWant to join the wonderful world of MySQL? Or are you already among the supporters of the fastest software adoption ever?  MySQL training classes will make you more efficient in developing and managing your MySQL applications.  Plus, they will prepare you for MySQL Certifications.

Enroll in any of the courses listed below by December 20, 2007 and receive 10% off your training order!

MySQL for Beginners
December 11-14, 2007
Calgary: February 19-22, 2008
Edmonton: February 5-8, 2008
Vancouver: March 18-21, 2008

MySQL for Developers
January 28-February 1, 2008

MySQL for Database Administrators
February 25-29, 2008
Calgary: March 24-28, 2008

MySQL High Availability
March 5-7, 2008

MySQL Performance Tuning
January 21-24, 2008

To register for training and qualify for any special offers, contact aalwin@mysql.com or call 303.990.1382.

Marketing 101: Lesson Learned from Gift Cards

Published on Nov 29, 2007   //  Marketing Tips

Gift cards have proven to be very lucrative for businesses. There are several advantages to selling gift cards at your company and that would explain why they have surged in popularity in recent years. For example, many gift cards go unused, effectively letting these businesses profit from selling nothing but a piece of plastic. Moreover, the money spent on gift cards is immediately deposited into a company’s bank account, accruing interest until the value on the card is spent in the store. This is “free” revenue.

Further still, when (and if) the gift card is used, the customer typically makes a purchase of greater value than that on the card. For instance, Ticketmaster has started selling gift cards for as little as $25. You’d be hard-pressed to find an event ticket for less than that amount and even if you did, you would receive a refund for the difference.

The point of this post isn’t necessarily to point out how lucrative the gift card market has become for businesses — clothing stores, electronics shops, etc. — but the point is rather to indicate that clever marketing that has come behind the very concept of a gift card. The industry has convinced consumers that gift cards offer options and convenience to the recipients. They’ve told us how the best Christmas present could be a gift card. All the while, however, they’ve been enjoying the “free” added revenue. This further demonstrates the saying that perception is reality.

Design your marketing efforts to encourage further sales. As I said, people will spend more on their purchase than the value of the gift card. The same can be said about coupons you may distribute that, for example, offer a discount if the total bill exceeds a certain amount. This gets people to spend more just to take advantage of the deal and this money that they may not have spent otherwise.

Holiday Managed Blog Hosting Blow-Out Update

Published on Nov 28, 2007   //  News Worthy

Less then 3 days ago we announced our year end  Holiday Managed Blog Hosting Blow-Out special. This special has been keeping our staff busy with over 103 sign-ups.

This special is limited to 200 sign-ups so if you or anyone you know wants to take advantage of this special now is the time to sign-up.

Not sure what the special is? You can see more on our $10 a year blog hosting special.

Also remember that if you sign-up for this plan you automatically get 5 entries into the 2 monitor give away.

So what are you waiting for?  Go sign-up!

WordPress Wednesdays: Permanent Redirect of Posts

Published on Nov 28, 2007   //  WordPress

Many people may not know that Beyond the Rhetoric was originally hosted by GoDaddy and made use of their free QuickBlog software. It was very restrictive and that’s why I eventually moved the blog to WordPress. Unfortunately for me, the default permalink structure with QuickBlog came with an .aspx extension for every post.

I wanted to keep any backlinks that I had, so I continued with the same permalink structure in WordPress until just recently. I’ve been meaning to ditch the .aspx extension for some time, but I never really knew how. After all, none of my posts are actually in aspx. I didn’t want to lose backlinks, so I had to figure out a way to set up a permanent 301 redirect for all the posts. For that, I asked Matt for some help and he came through with flying colors.

As Matt described it, the code below is designed “so /2007/11/19/post-title.aspx permanently [301] redirects to /2007/11/19/post-title/”. The first part is to go into WordPress and adjust the information in options/permalinks to the date/post-title structure. The second part is to insert this code into your .htaccess file, somewhere above the “# BEGIN WordPress” line.

# START Redirection of .aspx Extension
RewriteEngine On
RewriteBase /
RewriteRule ^/?([-a-zA-Z0-9/]+)\.aspx$ $1/ [R=301,L]
# END Redirection of .aspx Extension

I’ve implemented Matt’s code and it works like a charm. I’d imagine that the code would be nearly identical if you wanted to go from a /post-title.php permalink structure to a /post-title/ structure.

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