Last week I had mentioned I was reading a great book called the 22 Immutable Laws of Branding. I asked what word do you think would best describe BlueFur and put forth my own idea. I am still looking for a word that works well and if you have an ideas let us know.

The next chapter called The Law of Credentials talks about being the Leader in ‘something’. If you are in an industry where there is not a lot of separation then create a new category.

For example I am sure we would all agree Google is the Leader in Search Engines. In an industry like Beer manufacturing you hear all the time that Molson is the leading Canadian beer or Corona is the leading Mexican beer.

These credentials that puts you as a leader in ‘something’ gives you credentials and strengthen your brand.

So what are we the leader of?

I know we are the Leader in cPanel Hosting in Canada. That being said most customer don’t know what cPanel is before purchasing. We are also the Leader in Managed Blog Hosting. The problem with saying that is that 95% of our customer don’t purchase managed blog hosting and I don’t think were prepared to change our business focus to only blog hosting.

I would like to say we are a Leader in Progressive Hosting in Canada although it seems a bit long.