If you are just starting out then it is a key to your success to not choose a generic name for your business. Avoid a name like Langley Mortgages or Vancouver Meat Packers. These names are a recipe for disaster for your business. I know your thinking that these business names tell you exactly what our business does and that makes my marketing easier.

The problem with these generic company names are that they are very hard to brand. The other problem is that although you would think they are easier to remember, where in fact they are easier to forget. The human brain will skip over generic company names and seek to remember company names that stand out. Do any of the following business names sound generic to you?

• Ford
• Coke
• Microsoft

Okay so your not a large company with a large budget to do branding. Well believe it or not creating a unique business name is not really that hard. It just takes a bit of time and research. If for example you were to find out that Langley is known for horses you could maybe name a Mortgage business as ‘The Mortgage Whisper’. Can you think of any unique names that would work for a mortgage business?

When choosing our own name Blue Fur we went through many business names that could have worked. For example we considered; Tiny Hosting, Totem Hosting, Ocean Side Hosting. All of these names seemed very generic and were again hard to brand. Also looking at the top competitors globally none of the top 10 had the word hosting in their business name.

If you already have a generic business name then I would suggest you consider finding a new name and start your rebranding today. Need help choosing a unique business name? Post your current business name and maybe our community can help.