RSS to Replace Some Email

Published on Oct 4, 2007   //  Emerging Markets
2

RSS to EmailIn the past year I have become an RSS advocate. I think every site should have an RSS feed if not a few to push new content out to customers or potential customers who are interested in them.

I have come to the conclusion that RSS will eventually replace some emails and will be a great way to limit the amount of email overload we are all experiencing. This is how I see it working with a few scenario’s…

Potential Customer
I am interested in a product but wish to buy it later. I want to keep up to date on what is new and any potential deals on that product. Instead of joining their newsletter getting overloaded with deals on the products I don’t want or visit the site daily I want to subscribe to a feed for just that product. If anything changes with the product or a deal comes up I will be notified in my RSS reader.

Current Customer
I have a financial planner who talks to me once a year but I am really interested in what is new. I know that my financial planner can not post public because of legal issues and I don’t really want another email in my inbox. What I want is a customer based RSS feed that pushes out specific information that I choose.

Company Information
If you work for a large company how many times does your CEO push out emails that get skimmed and then filed. Most of the time those emails are not effective. Imagine an RSS for each division or department where the CEO can push out specific content to the appropriate places.

These are just a few examples that I can see work among many others.

What do you think? Can you think of any other scenario’s?

2 Comments to “RSS to Replace Some Email”

  • Rob
    October 4, 2007 4:11 pm

    I say JUST DO IT! Sign me up!

    I work for a local ISP/Web Hosting Provider (but I still use BlurFur ;) and I am tired of the pain email causes. If people don’t like spam, they should stop using email. Also, email is NOT a reliable form of business communication. If a business transaction is so critical, it should be conducted via telephone, fax, or registered mail.

    The beauty of RSS is that, unlike email, you are not relying on multiple networks talking to each other (and possibly readying your mail). Instead, you are going directly to the source to get the information you require.

    Cheers!

  • Collin
    October 4, 2007 4:59 pm

    Another great post from BlueFur. And ya RSS is a great tool

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