Wordpress Wednesdays: Yay or Nay to Company Blogs?
Posted on October 3rd, 2007
It seems that everyone is slowly but surely making their way over to the ways of web 2.0. Not that long ago, blogs were reserved to individuals with individual thoughts and ideas. They’d talk about their personal experiences and share their ponderings with their friends. And then professional bloggers came along, as did professional blog sites that report on technology and all sorts of other things. One of the more recent phenomenons is the rising popularity in company blogs or corporate blogs, much like this BlueFur blog.
Some corporate blogs are very conservative and not personal at all. They have someone from their PR department spit out company news that doesn’t really qualify for a full-fledged press release. Other company blogs are one extended sales pitch, talking about satisfied customers and the different products that the company offers. And then there are company blogs like this one that aim to add to the user experience, above and beyond what the company actually sells.
As you may already know, a group of local bloggers paid a visit to the Union Gospel Mission on Tuesday, taking a tour of the facilities and eating the food from the soup kitchen. In going through this tour, UGM’s Kevan Gilbert told us that they plan on completely redoing their website to make it more Web 2.0 and this would include “regular blogging” from “UGM’s front-line workers, telling the daily stories of pain and redemption on Vancouver’s Downtown Eastside.” I thought it was interesting idea, because it could remind us of the startling reality of drugs, poverty, and prostitution in that area. The new site is scheduled to launch sometime in December.
With that, I ask you: What is your take on the idea of a company blog? Should it be inherently connected to the company, pushing sales and writing in a non-personal tone? Or should it be more personal and offer information beyond the company’s primary products and services?
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Related Topics:
Business 101: Your First Company Website, Part TwoWordpress Wednesdays: More Than Just BlogsBusiness 101: Your First Company Website, Part OneWordpress Wednesdays: Don’t Forget the Original DesignWordpress Wednesdays: My Top Commentators
3 Comments
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Hi there
I got here John Chow blog
Well to your question, I think more smaller businesses are having company blogs.
I’m running a reseller account myself, and I see a growing trend in my clients
Blog ain’t much of a difference for the usual corporate blog, maybe its has a more ‘relaxed’ setting but the underlying agenda, do disseminate company information and PR to the customers & public
yeah i say ‘yea’ to company blogs
:)
Thanks for putting in a good word for the new UGM site. We’ll be sure to notify you once the blog is up and running, and you and your readers can help decide if it’s a worthwhile effort.
I have been trying to convince the Delta Art Council to start a blog too. I think a lot of charities are going to come on board with a blog soon.
To answer Michael’s question, I think every company should have a blog. I use to purchase from companies with a web site, that posted their prices. I have found myself starting to only do business with those that fit those same requirements but also have a blog.
You can learn a lot about a business from reading their blog daily.