Facebook Flyers Test

Published on Sep 26, 2007   //  Marketing Tips
5

This week I started testing out the Facebook flyers program. This new program shows facebook viewers your text and image ad (see below) at a Cost per Click below the Search and Application on the left hand side. One thing I like is that you can target your market very well from age and location if you want to test products on a specific market. What bugged me about the way the flyers are setup is you can not edit the Ad or target after they are added.

Facebook Flyer Stats

I have been testing it for 2 and half days and as you can see from the stats above that we have lots of views but very little click throughs.

So far none of the click-through’s have resulted in a sale. To be fair though I have not built a good landing page for the Facebook users which would convert those clicks to a sale. I will be working on that after testing this for one week w/o a landing page.

I think the click-through rate is really low.

Any suggestions on how you would change the ad to improve that?

5 Comments to “Facebook Flyers Test”

  • Thinkreferrals
    September 26, 2007 7:14 pm

    I’m not sure Crackbook users are a prime target. The reason I say this is quite simple. When business people go to the site, they are escaping work, they are losing themselves in their social network. By now they have all seen the silly classmates ad in that spot and have blanked it out of their minds.

    If you recall, I asked you where the ad was, I had blanked it out as well. That was my ignore zone and to be honest, it still is.

  • bwb
    September 26, 2007 7:59 pm

    Well the first problem is you sell a product a lot of facebook people don’t need :)

    So I would use the fliers to promote something that is going to build you links or attention another way. Maybe advertise a free trial or coupon, or offer to set them up with their own blog and domain for a set price.

    Few ideas, hosting is a hard sell just on showing mass people in that bracket,
    ben

    ps, did you try focusing the fliers to where people had said hosting?

  • blogadmin
    September 26, 2007 8:10 pm

    Shoemoney was making $10,000+ a day for ringtones. So there is definately something there.

  • blogadmin
    September 26, 2007 8:19 pm

    Thanks for the ideas.

    We did not focus the first one that much. We wanted to the see the amount of traffic it can drive.

  • Thinkreferrals
    September 26, 2007 8:51 pm

    Ringtones are a social gadget. I would guess that maybe some younger people bought them. With 9.5 million subscribers, I’m sure a very large number are younger people with a use for ringtones.

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