Discussion: Effectiveness of Advertising
Posted on September 22nd, 2007
Today I read the paper, watch some TV, listen to the radio and visited some sites. All of these presented some type of advertising on them but if you were to ask me if any of them stick out in my mind I would say ‘no’.
Is society at the point where we have blocked out advertising?
I know my brain mentally checks right out during commercials and ads are skipped right over. I know the online community is showing a lot of growth in advertising but is the mental blocking of ads the way to follow the Internet?
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