Yesterday, I talked a bit about BlogRush and how it is supposed to generate “free” traffic for your blog. The other major service that was released around the same time, as I’m sure you’re well aware, was DealDotCom, a Woot! style website with Internet marketing products for sale on a daily basis.

Both of these services gathered quite a bit of steam before their official launch dates and some may attribute that to the exposure they received through John Chow dot Com. John wrote about DealDotCom three days before it launched, getting people to sign up for something basically sight unseen. No one had any real idea what the final website would look like or how successful it could be. They couldn’t even confirm its legitimacy, but the affiliate program sounded so lucrative that people just couldn’t pass it up.

John then wrote on power of hype and sure enough, both BlogRush and DealDotCom received massive spikes in traffic even before they even had a product or service to sell. That’s the power of hype and that’s the power of building some viral buzz. In this way, you can see that it’s very important to start marketing your product even before it becomes available; this way, you start with a huge client base instead of having to try and slowly grow it bit by bit.

There are growing pains, of course. Both BlogRush and DealDotCom have had their share of problems this past week and it is thanks largely to the overwhelming interest in their respective services. I think you’d agree, though, that this is a much better issue to address than the issue of trying to find users/customers/clients.

On a side note, be sure to check out the DealDotCom plug-in coded by our very own Gary Jones.