Marketing your business can be a tough cookie to crack. In the world of advertising, it’s important not only to capture the attention of your audience, but also to retain it long enough for them to hear your message. As you may have already noticed, we are in a world surrounded by whites, grays, and blacks. Most laptops, for example, only come in silver or black, whereas entry-level MacBooks are all white. It’s bland and boring. Thus, one of the best ways to draw attention to your company is to make extensive use of bright colors. This is particularly effective with things like promotional pens.

You’ll find that most organizations restrict themselves to rather bland and conservative designs to avoid any sort of controversy. When they ultimately decide to invest in some promo items, the pens they choose end up having plain white barrels with very subtle branding. This is not how you grab the attention of your customers!

Instead, I recommend that you take a chance and opt for bright reds, vibrant yellows, and eye-catching greens. The attention of potential clients will immediately be drawn to your product and in that second or two that they look at the stress ball, pen, or coffee mug, they’ve seen your company name, logo, and message. It’s time to stand out from the crowd.

Look at what they’ve done here at BlueFur. The furry blue monster of a mascot is pretty darn original, and I’m loving the bright, furry blue background used on this blog. The bright orange button the right, leading you to the deleted domains RSS feed is pretty eye-catching too.