I come across unique marketing ideas on a day to day basis, as I find them I will share them here. More then not though I am barraged with marketing that does not work.
As school gets closer and closer the kids in our neighbourhood have been feverishly enjoying every last minutes of sunlight. Neighbours who do not have kids rarely slow down and whiz by giving every parent outside a heart attack. I was driving in another neighbourhood (slowly of course) when I saw a sign that said ‘Slow down – kids at play’ (see image). I notice the sign had the logo of a local insurance company. I paid a visit to them and picked up my own signÂ and have been using it outside since.
The reason I haveÂ shared this story is because since putting the sign out, every person in my neighbourhood has asked me where I got it. The word of mouth marketing of this sign is well worth the $7 it would cost to make it. If your local insurance company is not giving it away perhaps it would be a good way for you to market your business.
What do you think of this type of marketing?
If you own a business I challenge you today to find 1 unique way to market your business before the end of the year. If you take the challenge then post a commentÂ about what you did and how it worked out.