Well now you should have a unique business model, a concise business plan and a clear understanding of your target market. So now your ready to start selling, but how?

Selling is really a numbers game. If you connect with 100 customers of those 100 depending on the product 1-10 will buy or be interested in buying your product or service.

Here are the steps I would go about to start selling:

1. Have a basic understanding of the product or service I want to sell. Do not get hung up on knowing every single exact detail on the product or service. Later if you get asked something you don’t know you can always find out and get back in touch with the perspective customer later.
2. Create a list of people to contact that fall into the target market for my product and service. For example if I am selling to Soho start-ups I would go to the local city hall and request a list of new businesses in my area.
3. Design a follow-up email that explains as simple as possible how to find out more details on my product or service. My email would not be more then 3 lines and include a link to our site. I would create this before contacting people to ensure that when I am calling that I can send the details right away.
4. Turn off all distractions, lock the door and set aside a straight hour or two to do calls. This is very important to do your calls in clumps. This keeps you in a groove and ensure that it really gets done. Make it a contest with yourself and see how many sales or emails you can send out each day and see if you can do better it each day.
5. Write down all details and do what you say you will do. After you hang up with a customer be sure write down all the details. Do not write (or type) while you are the phone as you will most likely miss what is said or not sound professional. If in your call you said you would send an email, call back or send a brochure then be sure to do it that day.

These are the basics of selling. I will do a follow-up next few week with tips on how to develop your sales skills.

Bonus Tip - When talking with a customer try and do less talking and more listening. Instead of talking and talking and talking and talking. Engage your customer with questions about them.