I have been reading the copyblogger blog for awhile to understand how to improve our site. The blog talks about ‘Landing Pages‘ and how to improve them. In my mind for some reason a landing page was something you used as a trick if you had affiliate inbound links or if you had Google AdWords.
Until copyblogger finally put up an example I started to rethink what a landing page is. Any page on your site where your making a sale is a landing page. So our Unix Hosting page is a landing page to purchase hosting. The conversion of this page is much lower then I want it to be.
Then I went through a few other hosting sites and noticed they all had the same style of Unix hosting pages. Some lined up different but all in all it was the same. Nothing on our page or any of the other sites pages actually talked to me. They just displayed the raw data in tables and no sale is made.
Then I read this great landing page for another host written by copyblogger. After reading it even I was amazed and ready to sign-up. Okay not really because I know that host is not really that good.
So if our pages were less feature based and spoke more about why you should purchase from us do you think the conversion rate would go up?
Matt
July 16, 2007 6:46 pm
Your Unix Hosting page is a bit overwhelming, actually. In the “Package Features”, all it seems you’re doing is listing the software that Fantastico can automatically install. You need to focus on the “core features”. Dividing them up into different categories won’t hurt either. Sure, you have most of the core features in there now, but they’re buried in all the software listings. You should put what Fantastico can automatically install on a separate page, and then link to it.
Also, you don’t need to put the same thing in every “plan bubble”. Put another bubble in like “All Plans Have”, and then put the stuff that’s common with every plan (Unmetered x and x guarantee) in there.
Oh, and not to mention, your CAD vs USD prices are horribly wrong. If I had paid in USD, I’d actually save money…
Rhetorical
July 17, 2007 2:12 pm
I have to agree with Matt on this. Visiting your Unix package page, there seem to be too many details and yes, the difference between USD and CAD is huge. On the basic package, you’re doing a 40% exchange rate!
Vadim
July 17, 2007 5:15 pm
And these “Unmetered x and x guarantee” common to all plans may be the benefits you crave on your landing page.
Tony Chung
July 19, 2007 12:27 am
I don’t like MidPhase’s page (linked in the blog post) because it’s too cluttered with words. While the Bluefur page is overwhelming, I was sold pretty much on the features offerings. Of course, I had seen admins posting in another community forum and I wanted to support local business, so I was already sold on the company.
Should you wish to change the sale pages, might I suggest offering different versions? Some folks want the big plans/features list. I would have been happy with a comparison chart. Others would use an AJAX-y plan selector — come to think of it, that would be cool. Just ask a few questions and have the system suggest a plan and say, let’s sign up today and get a free t-shirt! ;-)
Ah well, back to work.
Matt
July 20, 2007 1:37 pm
http://bluefur.com/wizard/index.php
Not exactly AJAXish, nor the best Plan Choosing Wizard, but, it’s still exists. :P
Tony Chung
July 20, 2007 10:12 pm
Cool… but the information doesn’t seem connected to the current offerings in the database. I went through it and got this offered to me:
Starter Unix [shortened]
I was thinking more like Anitec’s PC Builder, only with more intelligence. I think their’s is pretty good for someone who knows what they want. The really smart systems can limit the choices to only the parts compatible with all that is selected already.
blogadmin
July 20, 2007 11:11 pm
I will have someone update the wizard.
We could do a builder but of the 3 we have for our other services it is never used.