One of the keys to a business’ success is to have a niche.  Several weeks ago I asked people to tell me about their businesses and I would suggest a niche to them.  Last week I made a suggestion to a Hypnotherapist and this week I will focus on Realtors.

Mark, a local Surrey Realtor who wishes to remain anonymous, asked how he could find a niche in the real estate market. In Surrey there are approximately twice as many Realtors as there are houses for sale.  That makes standing out very important.

I know one local realtor who  has found a great niche.  She provides a garage sale kit and marketing of your garage sale to each client who sells their house with her.  Because of this, she has her name and signs up not just at houses currently on the market, but at each garage sale for years to come.   This small and relatively simple idea has allowed her to find a great niche in our local marketplace and her name and face are now well known.

Because Realtors have so few things they can do to niche without breaking the bank, I always suggest they market themselves.  Make themselves stand out and become truly memorable by having a trademark style of dress or article of clothing or do something unique that they can market. An example for men would be to wear a classic boller hat and wear it everywhere you go. Your marketing would include the boller hat and when anyone in your area sees a boller hat they’ll think of you.  For a woman it could be a neck scarf.  You could even include a stylized boller hat or scarf on your business cards.

How would you niche in this type of business?

Do you have a business and want an idea on how you can niche it? Post your business’ name and what type of business it is and I will feature your business in a follow up.