Keys to Success: The Niche Master
Posted on June 7th, 2007
I meet business people all the time. One thing I find between those that are successful and those that are not is the successful companies have a niche. They have something that separates them from there competition. I am really good at thinking of separators for businesses and most of my business associates always seek me out to help them think of one.
I would love to help you with your business. If you are a business owner and finding it hard to find a niche leave a comment with your business and I will feature you in a follow up post on how you can niche your business.
For those wondering how BlueFur is a niche I challenge you to see if you can find our separators. There are a few of them if you look closely. How many can you find?
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4 Comments
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Non-related services to hosting are located on different domains. Eg. Email Marketing Tools on Fiz.Ca, Domain Names on BlueFurDomains.Com, etc.
Everything directly on the BlueFur.Com domain has something to do with Hosting, the other services get their own domains.
Therefore, all of BlueFur’s niches have their own domain name.
In fact, it’s same with the Manticore Media Group.
:D
I’ve seen this a lot in real estate. Agents seem to be afraid to pick a niche because they think it will limit their business when in fact it will increase their business in a smaller market where they become the expert agent.
Yes I am constantly trying to convince the Realtors I know to niche. I had one that told me their niche is that they listen. I told that that should be a “I should hope so” because I should hope you do listen.
Sure, I’ll bite :) I’m a hypnotist. I’ve been thinking about using my website to present products online (dvds, cds, telphone consultations, etc). Currently it serves only to promote my office here in Nanaimo where I help people with a wide variety of issues- from smoking cessation to phobias, childbirth preparation to chronic pain management, personal growth, depression, etc., etc…. However, it is clear to me that in order to show up at all given the intense competition in online hypnosis sales that I’ll need to pick a niche. Pain management cds for women suffering from endometriosis, package includes lifestyle recommendations and online forum for support? Happy to hear your suggestions.