Even if you already have this WordPress plugin, you should definitely keep reading, because there’s a few important things that are noted below.

While it’s great to build up a strong RSS readership and have a loyal following, it is a well known fact that traffic from search engines is more likely to click on ads (and hence, make money for you). As such, if you want to make significant money from your WordPress blog, it is important to keep search engine optimization in mind. A descriptive title for each post goes a long way, but under the default WordPress settings, the title appears after the name of your blog on SERPs (search engine results pages). This could mean that your post title will get truncated, and thus, reduce your search engine visibility.

Thankfully, Aaron Schaefer developed the Optimal Title plug-in for WordPress that switches this order. It effectively takes the title of each blog post and puts it in front of the blog name, giving search engine users more relevant-looking results, and thus, these users are more likely to click on through and visit your site. Speaking from my own personal experience, after installing this plug-in several months ago, I have seen a significant increase in search engine traffic for my blog. It fluctuates, naturally, but typically 50-70% of my traffic comes from search engines (mostly Google).

If you currently have Optimal Title 2.0 installed on your blog, Schaefer recommends that you upgrade the latest (and final) version, Optimal Title 3.0, because it is “more efficient, future-proof, and secure.” He claims that this plug-in should work with “ANY version of WordPress, past, present, and future.”