Today I received a notice that Google will be coming to town in July. They are holding a seminar to help you get the most out of your AdWords. Those who sign-up early will receive a $50 credit to spend on AdWords advertising after the Seminar.
The seminar is a day-long event, presented in two four-hour sessions:
Morning Session (beginner or intermediate topics):
- AdWords Basics: What makes search engine marketing different than other forms of advertising? Discover the best ways to organize your campaigns. Learn common search marketing lingo.
- Keywords: Discover the keyword strategies that give you the most bang for your buck.
- Ad Text: Learn how to write ads that turn clickers into customers.
- Account Navigation: Grasp all the tools AdWords provides, and learn where to find them in your account.
Afternoon Session (intermediate or advanced topics):
- Tracking Results: Learn to identify ads and keywords that really work, and to improve those that don’t.
- Advanced Targeting: See how geographic targeting and the Google Network can focus your campaigns on the most valuable customer segments for your business.
- Advanced Bidding Options: There’s more than one way to bid for your ads. Learn about CPM bidding, the Budget Optimizer, and position preference tools.
Date
Monday, July 16, 2007
Pricing
The price for the full-day seminar is $249 per attendee. Sign up at least 7 days in advance and you’ll receive a $50 credit to your AdWords account.
Registration
You can sign up here to attend this event.
